Reading Reflection No.3

1. The theme of the book is how to craft a social media page that will help the person to want to learn more about you on the page and even on a deeper personal level. 

2. As an upcoming entrepreneur, it is essential to understand the power that social media possess in the transactional and globalizing world. Kawasaki really informs the reader of how your social media presence Should be catered around your target audience just as a product or service would be. So, for example, Kawasaki uses the fact that If your account is promoting Androids, the best type of information to post on that page would be things that would apply to Android users because that's how you can gather enough following and wouldn't need to rely on other factors. He says, "Success favors the bold as well as the interesting on social media, so don't hesitate to express your feelings and agenda" (Kawasaki, 67). Many people are often afraid to express feelings on social media, and the author makes the point that to not be scared because the goal of social media is to promote outreach and a following and to gather narrow interests and not please everyone. 

3. After reading this book, I think an exercise that I would include in this course is to "Reach out, and Cold Call 3 People on LinkedIn" and see if they would be willing to perform an Informational Interview to build social capital. I know it can be terrifying to complete an Informational Interview, which I understand entirely. Still, I think that that fear only prohibits us from reaching a growth mindset, as Dweck says. Personally, I believe that learning from other people's mistakes is the best way to avoid making your own. Still, you know every situation and every person is different, so I think that hearing from other people's experiences could maybe help one grow further as an entrepreneur. Especially if you make an effort to seek someone out, I think it exerts a massive amount of confidence and assertiveness that you want to get where they are. A lot of these professionals like to talk to about themselves, so seeking them out on their expertise is a great way to build a relationship with someone. Social Media makes the world feel so much smaller. 

4. People often use social media as a source to produce contrary word-of-mouth about a product, service, or/and idea. I think that it is essential to understand that you're allowed as an entrepreneur to delete those posts that prevent new viewers from coming to your page to seek the guidance that they may need. Guy Kawasaki says as an entrepreneur, you do not have the moral obligation to respond to everyone's comments, and you don't have to owe them a response. And personally, I found this extremely helpful because I am the type of person to let what other people say affect me. I think that he really just set it out and said, don't let that get to you because whatever you say back to them only pushes you lower than them.