2A. Justin Pourteau, a 17-year-old incoming high school senior exploring his options for college.
2B. Sophie Murphy, a 17-year-old incoming high school senior is considering out-to-state universities because her sister attends one.
2C. Christian Camacho, a 17-year-old incoming high school senior that is considering moving to New York and attend Tisch at NYU to pursue a musical theatre career path.
Begin with an alternative evaluation
3A1, 3A2, and 3A3. Based on these high school juniors, all are concerned with the cost of attending college post the COVID-19 pandemic. Honestly, these high schoolers know that the price of attending college is increasing every year and with merit scholarship programs like Bright Futures, attending college in Florida doesn't seem like a bad idea at all to them. Having known before the pandemic and during the pandemic has provided even greater insight on that of the price of attending a four-year university. Some are currently the dual enrollment students to make their GPA higher and receive their Associate in Arts degree before they graduate to save money and time in college. While others are still doing AP (Advanced Placement) courses to graduate and attend out-of-state or/and private universities.
Purchase Decision
4A1, 4A1, 4A1. Because this is an educational initiative, it would be classified as a B2B and B2C purchase. There are different people involved in the buying center. The information search would be extensive due to the nature of the matter. Companies would not know what they are going into by participating in this educational initiative if they don't gather enough information. As a concept, my initiative seeks to partner with the way for Florida residents to pay for the taxes and the money allocated for these taxes will also fund college student's education.
Post-Purchase Evaluation
5A, 5B, 5C. What matters most to your customers when they think back on the 'rightness' of the purchase is in the B2C purchase, the Florida taxpayers' money to going to fund a college student's education to reduce the amount of student loan debt. What matters most to your customers when they think back on the 'rightness' of the purchase is in the B2B purchase, the people who handle the taxes know that the money can reach further for the greater good. What sorts of things make the B2B and B2C think the purchases were a bad idea are that there not being enough funds being collected to support this initiative and ensure fair distribution of the money.
Reflection
6. Many of the students present in the segment spoke with their parents and providing me with more information about how they plan to apply for jobs post-COVID pandemic. Many are on the job search to help and support their education as many have high hopes and aspirations. I am very inspired by the students who choose to apply to jobs. These students are looking more and more for options to exploit their talents and expand their work experience.
7. Knowing the segment and the interviews, these incoming high school seniors are faced with the dilemma of staying here and saving money (prices) or finding external funding. This group of individuals are extremely active in their school and community with pushing their boundaries further which is a magnificent feat. Their parents are working remotely which is extremely difficult for them to handle so they want to help. They are concerned about how the tax dollars will be allocated and distributed as a part of the purchase decision. If this educational initiative goes through, they let me know that they would be filled with delight after the decision goes through.
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