Existing Market
1. Katelin Dang: a 17-year-old incoming high school senior looking to pursue the different options available for her college.
2. Dominic Mellone: a 17-year-old incoming high school senior looking to pursue opportunities either out-of-state or maybe even considering studying internationally.
3. Gabriella Aulisio: a 17-year-old incoming high school senior who is looking at a variety of schools that offer scholarships for soccer.
Personally, I believe that because a lot of my existing market, in this case, would be U.S citizen high school seniors, it would be critical to include testimonials or quotes of these high school seniors' concerns in my pitch. These testimonials and quotes can provide insight to the state government officials that these are widespread concerns that many of the students face. Incoming high school seniors can help in creating a way to promote the initiative as well as gathering support from their classmates.
I know that Gabriella Aulisio goes to a small school in Oak Hall in Gainesville, and by gathering the support of the kids in her class as well as maybe their parents can be extremely beneficial. Dominic Malone goes to a school in downtown Orlando, and I think that downtown is very close to where the action happens for Orange County. I believe that starting small is extremely important before we decide to expand to Alachua County and even the entire state. I know that Katelin Dang goes to Lake Nona high school, and that was the high school that I graduated from, so she knows a lot of people who can help provide awareness in the Student Government. Knowing the fact that there is a state representative in almost every single district really helps in trying to seek recognition in the matter. With that being said, I think that Rep. Anna Eskamani would be in full accordance with this matter.
New Market
The primary purpose why I am bringing up this initiative is that there are a lot of limitations to receive specific funding from the government. Under the Bright Future scholarship, it requires you to be a U.S. citizen who would mean that many people in Florida would not be eligible to obtain the bright future award strictly because of their immigrant status and not their academic ability. Looking at the eligibility requirements, it says that a person can qualify for Bright futures if they're an eligible noncitizen. Personally, I have no idea what that means. Does that mean that they need to have a work visa I need to hear more information to see how this works? If this is confusing to me as a U.S. citizen, imagine a person who has never set foot to the United States and is considering moving due to a better opportunity. With this being said, I wouldn't know what that opportunity is and what is required just by using the word "eligible noncitizen". The Florida residence educational initiatives will bridge the gap between the limitations that the Bright Futures Scholarship has. The 12 public universities in the state of Florida receive a lot of funding from the state governments because they are funded by the state, and I think that my initiative has a great opportunity in these institutions because of the amount of money that is provided to them.
Danna Ferrer: a 19-year-old college student isn't eligible for Bright Futures because she isn't a U.S. citizen yet.
Manuel Delgado: a 19-year-old college student isn't eligible for Bright Futures because he isn't a U.S. citizen yet but But will have to pay Florida Residency tuition and fees price.
My initiative has provided the fact that it will help all Florida residence no matter if they are U.S. citizens or not, and I think that generally sets me apart from Bright Futures, who only look at candidates who are U.S. citizens eligible. The Florida Residence Educational Initiative looks beyond the citizenship status of incoming U.S. immigrants. Still, it looks at providing the ability to have a college education without the threat of student loan debt for all students seeking a Bachelor's Degree. Maybe offering a pathway for citizenship by the time they graduate from a four-year institution could be extremely beneficial to receive U.S. citizen benefits. What has surprised me most about this new market is that a lot of the times, these are Venezuelans who are moving to Florida to pursue a better opportunity pay for everything in cash because in Venezuela it is challenging to qualify for the credit, which is a different appeal to that of Americans. Americans are very used to paying for items with credit cards debit cards etc. and Venezuelans and people from other countries, in general, are very used to paying things with cash. Because of the various interactions that I've had with Venezuelans at my high school, I think it was very expected that this was a common theme that I traced with speaking with all of them. Many of them are looking to seek professional degrees in this country. This market has a lot of potentials, but I need to work harder to obtain support from their families as well as those in the existing market. As an incoming entrepreneur, I think it's essential to have that growth mindset that are potential is it limited by factors. It's actually unlimited.